Monday, April 2, 2012

NBA Selling Ad Space on Jerseys?

We all know that the lockout caused the league to lose millions of dollars in revenue, but who knew they would stoop to this level and become corporatized.  According to Sports Business Journal, NBA owners will debate the idea in an April 12th  meeting in New York. It marks their first board of governors meeting since the labor dispute last fall.

Selling ad space would be beneficial for the NBA, it would allow them to spread the revenue throughout the league. The teams would be able to pay their players, essentially leading to upgrading of the teams

But the concept of this is still questionable. The lockout was help small-market teams fight against the more larger markets from being coming a monopoly, hence the Lebron James and Dan Gilbert situation.

Although selling ad space on jersey will be monetarily beneficial, it could possibly distance the fans from the league even more.  Even though the money would be helping franchises, stitching ads on jersey will add engulfing commercialism consumers have to put up with every day.

We as fans are already sick and tired of the NBA uber-richness. We are the ones supporting the league because we loved the game, they don't want to be constantly blitzed by advertisements.

If this continues players like Russel Westbrook; after slamming a thunderous dunk mimics ripping his jersey name off. It will be instead an advertisement where his team used to be.

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